About Choppies Group

Our History

Botswana headquartered Choppies Enterprises Ltd is an investment holding company listed on both Botswana Stock Exchange (BSE) and the Johannesburg Stock Exchange (JSE).  Through its subsidiaries and associate companies, the Choppies group operates in the retail sector of the sub-Saharan African market. At present, the group operates in eight Sothern African countries (Botswana, South Africa, Zimbabwe, Zambia, Kenya, Tanzania, Mozambique and Namibia) and continue its expansion into new, as well as under-serviced areas in the existing markets. The group is managed by a team of over 300 professionals who has extensive expertise and experience in the retail industry. At present, the group has 218 stores across the southern African region.

In 1986, Choppies commenced its operations with a single store in Botswana. Over the past 31 years, Choppies has grown as a home brand in Botswana and spread its wings into seven other African nations and has become a significant retailer represented in the sub-Saharan African market.

The Choppies group, managed through its Botswana and the rest of Africa divisions, is a food and general merchandise retailer, selling a vast range of products at a great value.   The company always put customers at the heart of our business and treat them with great respect.  Over 50% of Batswana shop regularly in our stores and we have some of the most loyal customers in the country.

Choppies operates mainly in three retail formats- Hyper stores, Super Stores and Value Stores. The retail chin offers to customers mainly focuses on food and non-edible groceries, clothing, tobacco, beauty products and general merchandise. The offer also includes additional value added services such as financial transactions at the till points. In additions to manufacturer-branded products, Choppies has a number of its private label products to suit every budget.

The group will soon be launching its online business which will give the customers the opportunity to shop from their homes and have their order delivered to their doors in a fixed time slots.

The group has developed centralised distribution channels (CDC), in Botswana and South Africa and Zimbabwe with a strategic focus on accelerating the level of central supply in its business. At present, supply in Botswana is 60% centralised, while in South Africa and Zimbabwe it is 80%, 50% respectively. The group operates 5 distribution centres across the eight countries catering for groceries, fresh and perishable produce.

With over 17,000 staff members, the Choppies Group is a significant employment generator in the retail sector in Africa.  The Group will continue to address the socio-economic challenges faced by the communities it serves through the supply of high-quality, affordable food for all customers while providing significant employment and economic opportunities across its value chain.

How Do We Work

CHOPPIES ANNOUNCES FINANCIAL RESULTS FOR THE YEAR ENDED 30 JUNE 2017.

 

Vision And Mission

  • To: Be a strong responsive provider of consumer goods at affordable prices.
  • Give customers the best value for their money.
  • Bring products to semi- urban and rural areas.
  • Generate sustainable economic development by supporting local businesses and farmers and core value creation in the society.
  • Create new jobs and develop all employees to their highest potential and ensure proper skills transfer to the local workforce.
  • To be the best service provider of FMCG in Sub-Saharan Africa.

Choppies Team In the Community

Corporate Social Responsibility

Choppies stresses collaborative, consultative and partnership based approaches in our community development programs and therefore Choppies integrates community development consideration into decision-making and business practices, and assists in local capacity building to develop mutually beneficial relationships with communities.
Choppies will contribute to our host communities’ quality of life by supporting innovative programs in health, education, social services, and the environment as well as cultural and public projects.
Choppies will strive to provide employment and economic opportunities in the communities where we operate.

Choppies is committed to maintaining the highest standards of integrity and corporate governance practices in order to maintain excellence in its daily operations, and to promote confidence in our governing systems.
Choppies recognises the importance of protecting all of our human, financial, physical, social, and environmental assets and thus commits to conducting business in an open, honest, and ethical manner.

Choppies is committed to protecting the health and safety of all individuals affected by our activities including our employees and the public. Choppies will provide a safe and a healthy working environment, and will not compromise the health and safety of any individual. Choppies recognises that pollution prevention, biodiversity and resource conservation are key to sustainable environment, and will effectively integrate these concepts into our decision making.

Choppies recognises that its employees are its most valuable resource and strives to ensure that all employees are treated fairly and with dignity. Choppies will apply fair labour practices, while respecting the relevant laws of Botswana.

Amongst the many socially responsible initiatives that we are involved in, the most prominent is Empowerment of People living with Disabilities (PWD’s). Choppies is one of the biggest employers of PWD’s in Botswana, having been awarded The Presidential Meritorious Award in honour of exceptional service in the year 2012.
Moreover, we make monetary donations to projects initiated by Botswana Police Services, Botswana Prison Services as well as Botswana Fire Department because we understand their remarkable role in the community and the country at large.

Choppies participation in National Sporting activities, National Charitable initiatives as well as National talent search competitions is an integral part of our framework. In 2015 Choppies became the Platinum sponsor for the 2nd African Youth Games. As part of unearthing talent, Choppies has invested in a Botswana talent show titled My Star. Our partnership has been running since 2013. Another noble initiative that we pride ourselves in being a part of is the Kabelano Charity cup. This is a soccer spectacle that draws out the top four teams from the Botswana Premier league to battle it out all in the name of Charity. Proceeds from Kabelano Charity cup go towards charity.

Our Team

Ramachandran (“Ram”) Ottapathu

Sanooj Pullarote

His Excellency FG Mogae

Robert Neil Matthews