Choppies commenced its operations with a single store under the name “Wayside Supermarket” in Botswana in 1986. Over the past 32 years, Choppies has grown as a home brand in the country and spread its wings into eight other African nations and has become a significant retailer represented in the sub-Saharan African market. Between 1986 and 1992 the group had a single store at Lobaste, Botswana and between 1992 and 1999, it added another one more. Since 1999, the group embarked a full-fledged expansion drive taking its number of stores to 220 (December 2017) in the African region.
It became the first retail company listed on both Botswana Stock Exchange (2012) and the Johannesburg Stock Exchange (2014). At present, the Choppies group operates in eight Southern African countries (Botswana, South Africa, Zimbabwe, Zambia, Kenya, Tanzania, Mozambique and Namibia) and continue its expansion into new, as well as under-serviced areas in the existing markets. The management of Choppies is supported by over 300 qualified professionals.
Choppies Enterprises Ltd, is generally a food and general merchandise retailer, selling a vast range of products at a great value. The group always puts customers at the heart of its business and always treat them with the utmost respect.
Through its Hyper Stores, Super Stores and Value Stores brands, Choppies serve customers across the diverse spectrum of Botswana society and is expanding its reach into the African continent. The group employs over 16,000 people over 7,000 in Botswana alone.
Choppies’ offer to customers mainly focuses on food and non-edible groceries, clothing, tobacco, beauty products and general merchandise. The offer also includes additional value added services such as financial transactions at the point of sales. In addition to manufacturer-branded products, we have a number of Choppies private label products to suit every budget.
Choppies stores range from large hypermarkets where customers can buy everything under one roof through to small convenience stores where customers can shop quickly for their immediate needs. In addition, Choppies will be soon launching our online business which will give its customers the opportunity to shop from their homes and have their order delivered to their doors in a fixed time slots.
The group has developed Centralized Distribution Channels (CDC), in Botswana and South Africa and Zimbabwe with a strategic focus on accelerating the level of central supply in its business. At present, supply in Botswana is 60% centralized, while in South Africa and Zimbabwe it is 80%, 50% respectively. The Group wants to take this to new levels by the end of 2018 financial period. At present, Choppies operates five distribution centers across the eight countries catering for groceries, fresh and perishable produce.
Choppies group has already been established as an economy retailer and it has a competitive advantage in pricing, distribution center and store locations. The group achieves its low pricing strategy by having a smooth business cycle maintained by unbeatable distribution centers which supported by trucking network and excellent store locations.
The Choppies group continues its conquering journey in sustainability, social responsibility, and employment opportunity. It is all part of the group‘s firm commitment to creating opportunities and bringing value to customers and communities across the African continent.
The Group will continue to address the socio-economic challenges faced by the communities it serves through the supply of high-quality, affordable food for all customers while providing significant employment and economic opportunities across its value chain.