Our Statements
Vision
- To: Be a strong responsive provider of consumer goods at affordable prices.
- Give customers the best value for their money.
- Bring products to semi- urban and rural areas.
- Generate sustainable economic development by supporting local businesses and farmers and core value creation in the society.
- Create new jobs and develop all employees to their highest potential and ensure proper skills transfer to the local workforce.
Mission
- To be the best service provider of FMCG in Sub-Saharan Africa.
Brief
Choppies fast facts
Holding company based in Botswana
– 212 stores
– Three store formats: Hyperstores; Superstores; Valuestores
– Seven sub-Saharan African countries
– Retail space 308 704m²
– In-house distribution network:
· 12 distribution centres
· Warehouse space 71 010m²
· Fleet of 820 commercial vehicles
– 15 000+ employees – 98% indigenous staff in countries of operation
– Providing customers with more alternatives – we believe that our customers across Africa are ambitious to
improve their standard of living and upscale their shopping experience and we at Choppies work relentlessly
to deliver on that promise