Our strategy

Choppies has established a purpose that drives its strategic aims and interactions with all stakeholders, guided by the ideals of shared value and conscious capitalism.

Our value chain

Research and development

  • Listening to stakeholders to customise products and offerings
  • Help in giving timely feedback for design changes and further development

Producers and suppliers

  • Local farmers' markets
  • Own brand development
  • Support in newly developed farming products or farmers


  • Seamless omni-channel experience (advance online ordering, home delivery)
  • Providing locally produced, fresh and healthy products

Logistics and distribution

  • Eight wholly owned distribution centres
  • Total of 507 Choppies commercial trucks


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